Category: Sponsorship

“Change is inevitable. Growth is optional.” American author John C. Maxwell once uttered these words. Who knew they would be so poignant for the 2021-2022 off-season? There were more sponsorship changes and contract extensions this off-season than ever before. Players looked to maximize their value and felt this was the right time. To gain insight into this world I interviewed Blake Iverson, Personal Manager at FCM. His insights provide a fascinating lens into the present state of disc golf economics and the professionalization of the sport.

With disc golf becoming more mainstream and receiving more media attention, sponsors are fighting to sign top athletes so they can capitalize on marketing opportunities with popular players. Even non-disc golf manufacturers like Infinite Discs are signing top players like Drew Gibson for a lifetime deal worth millions. However, some disc golf sponsors are choosing to endorse smaller players in hopes to create a strong community of dedicated players early in their careers in order to benefit both the company and the player.